One platform to drive your matchday revenue
Alyx is a specialist revenue management entity that designs and deploys predictive revenue optimisation solutions for sports and entertainment organisations.
It combines a software platform with expert advisory support to structure, manage and maximise performance particularly across your ticketing operations. Clubs have access to more data than ever before, Alyx gives them the tools to extract its full value.
Unlike traditional approaches based on manual decision-making or methodologies borrowed from other industries, Alyx develops bespoke mathematical models specifically designed for the world of sports and entertainment. This meticulous, tailored approach captures the subtle dynamics of ticketing and provides a deeper understanding of fan behaviour in relation to each event.
Fill Rate Forecasting : Anticipate attendance and matchday revenue ahead of each on-sale window to build a robust commercial strategy.
Category-Level Pricing Recommendations : Optimal pricing per stand, calibrated to balance revenue maximisation with fan accessibility, a pricing strategy that is both profitable and equitable.
Season Ticket Optimisation : Calibrate the value of season tickets to maximise their profitability in line with individual match sales.
Camera-Facing Stand Fill : Maximise occupancy in camera-facing stands to ensure broadcast image quality and protect TV rights value.
Configurable Objective : Depending on current priorities, the tool can be configured to maximise revenue or maximise attendance, two distinct optimisation logics.
Model · Backtest · Decide
Every mature industry uses data to drive its decisions. Alyx brings clubs the scientific rigour of quantitative modelling, combined with deep expertise in sports ticketing.
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1. Build the model
Statistical and econometric modelling incorporating all demand drivers : opposition, fixture calendar, segmentation, transactional history, competitive context, and price elasticity.
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2. Validate against the past
Measurement of potential gains across previous seasons. Each deployment is calibrated using the organisation's own data to ensure robustness and strategic consistency.
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3. Support decision-making
An intuitive web interface to review recommendations, adjust them throughout the sales cycle, and arbitrate between revenue and attendance objectives.
Highlights
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Built around each club
The granularity of data and the uniqueness of each organisation mean that every deployment is bespoke, not a one-size-fits-all generic tool.
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Proof through backtesting
Before any deployment, value is demonstrated on the club's historical data. Results are measurable, not theoretical.
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Unique academic expertise
Founded by researchers from École Polytechnique, Alyx brings methods drawn from quantitative finance to sports ticketing, a level of rigour unprecedented in the sector.
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A solution enriched by the fanxp ecosystem
By leveraging fanxp solutions, Alyx can incorporate behavioural and socio-demographic signals to refine its models beyond transactional data alone.
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Holistic revenue management
Alyx sits within an offering that covers all revenue streams : ticketing, F&B, season tickets, and merchandising. A single entry point to maximise every source of income.
Rare expertise at the intersection of quantitative science and sport
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Mathieu Rosenbaum
CEOProfessor of quantitative finance and data science at École Polytechnique. He leads the "Probability and Finance" master's programme and initiated the partnerships between PSG, the LFP, and Opta.
Prix Louis Bachelier 2020 · Quant of the Year 2021
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Jean-Bernard Eytard
CTODoctor of applied mathematics from École Polytechnique. Specialist in optimisation and operational research applied to ticketing.
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Matthieu Lille-Palette
AdvisorOver ten years of experience in sports data, including at Opta / Stats Perform as Senior Vice President. Expert in data partnerships and strategic development.
Choiseul 100 Sports Business
