The mobile solution that connects clubs with their fans
bfan is a white-label, mobile-first SaaS platform designed to centralize operations and enhance fan engagement. It offers native mobile apps connected to club systems (SSO, CRM, ticketing) and includes features such as loyalty programs, gamification, and dedicated business club spaces.
Accessible and modular, bfan ensures a smooth user experience while consolidating media, content, and marketing into a single solution tailored to the technical and economic needs of sports clubs.
Branding and customization: Tailor the app to match the club’s identity and fan expectations.
Engagement and loyalty: Provide interactive experiences with polls, quizzes, predictions, and player ratings.
Exclusive content: Share photos, videos, and real-time news integrated with the club’s social media.
Ticketing and merchandising: Offer direct access to the club’s ticketing and online store.
Partner and sponsor spaces: Promote sponsors with innovative activations, dedicated spaces, and targeted campaigns.
Gamification and loyalty programs: Increase fan engagement with challenges, reward programs, and leaderboards.
Information and calendar: Provide quick access to standings, competitions, teams, match schedules, and upcoming events.
SSO and communication: Centralize fan data with single sign-on (SSO) and improve communication with push notifications and direct messaging.
Ticket management: Allow easy access to tickets, subscriptions, and special offers directly through the app.
Business club: Connect partners with an engaged community and create exclusive networking opportunities through an interactive B2B space.
They trust us
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Lausanne Hockey Club
After four seasons of collaboration, we are very satisfied with the mobile application solution provided by bfan, and their impeccable customer service. The mobile app allows us to have a direct connection with our community, delivering impactful messages with immediate results. It is a tool with its own identity, one that our fans can no longer do without.
Michael Pattaroni
Marketing manager -
LOSC
bfan enables us to strengthen our relationship with our supporters. The application fully meets our promotional, loyalty and service challenges. Modular and easy to use, it offers us numerous possibilities for personalizing and highlighting our content to create an optimal user experience.
Charly Bourasseau
CRM Project Manager -
FC Nantes
In March 2024, FC Nantes launched its official app to better understand and identify our audience through data collection. Developed with bfan, a partner I've been working with for 6 years, the app's promise is “All my passion in my pocket”. Thanks to an intuitive interface and back office, we've integrated our ticketing system, online store, SSO and official website. We've strengthened the fan experience and boosted the engagement of our community. The application also gives us a better understanding of our supporters, enabling us to interact with them in a more personalized and effective way. In this way, we can offer all the Club's services on a single medium, accessible to everyone at all times. A real step towards digitalizing the Club.
Camille Urli
CRM & Digital Marketing Project Manager -
Servette FC
The Genève-Servette FC app is much more than a simple tool: it creates a real link with our supporters, offering them an interactive experience and exclusive content. We are delighted with our collaboration and would like to thank bfan for listening and responding so quickly. This is just the beginning, and we look forward to continuing to develop our solution!
Sophie Fazo
Senior marketing manager -
Palerme FC
The app is a valuable tool for Palermo, enabling us to offer fans an interactive and engaging experience. In particular, the games and polls are much appreciated by our community and are an excellent way of increasing engagement.
The app has proved to be a real added value, both for us and for our supporters, helping to create an ever more integrated community.
Marco Sirchia
Social Media Manager -
Lausanne Hockey Club
The mobile application helps us to develop the digital link between the LHC and our fans. It's a great tool that allows us to enhance the value of our editorial content for our community, while at the same time broadening our range of partner activations. The app is now as much a part of the club's digital landscape as our social networks and website.
Antoine Gauci
Digital Marketing Specialist -
More than just a solution, fanxp is a true strategic partner, providing expert support for every need!
Working with the right tool saves valuable time, making everyday tasks a real pleasure.
Lucy FORESTIER
Ticketing manager -
HC Fribourg-Gottéron
The redesign of our mobile application is a natural continuation of our digital strategy, which aims to strengthen ties with our fans whilst providing our teams with a high-performing tool. By partnering with fanxp and adopting the bfan solution, we are choosing a modern, flexible and scalable platform that will allow us to offer high-value services throughout the season. The user experience is at the heart of this project, with particular attention paid to fluidity, accessibility and the personalisation of content.
Eloi Coquoz
Digital/IT Manager -
This partnership with HC Fribourg-Gottéron reinforces our aim to establish bfan as a lasting presence in Switzerland. The club has embarked on a rigorous process that highlights the full potential of our solution, both in terms of services and editorial content. This application was designed to respond to local needs while providing a scalable framework. It marks a new milestone in our rollout across the National League, and more broadly within the Swiss sporting ecosystem.
Guillaume Fallou
CEO of bfan -
AS Saint Etienne
The bfan solution perfectly responds to the club's need to offer both a service-driven and editorial experience to the Peuple Vert. Our highly engaged fanbase now has everything it needs at its fingertips, to follow the club's latest news and to make getting to the Chaudron as straightforward as possible. I would also like to highlight the adaptability of both the product and the fanxp teams, who responded readily to the developments requested by the club.
Arnaud Jaouen
Deputy Chief Revenue and Marketing Officer at ASSE
Why choose bfan?
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Immersive fan experience
A fully digital experience combining entertainment and personalized services to strengthen fan engagement.
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Modular and flexible
An adaptable platform with features that can be activated based on each club’s needs.
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Full control
Manage content, features, and app design autonomously.
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Scalability
The platform continuously evolves to meet fan expectations and technological advancements.
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Data monetization
Transform fan interactions into revenue opportunities through data usage, advertising, and loyalty programs.
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Integrated ecosystem
Seamless integration with existing systems (SSO, CRM, ticketing, etc.).
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Multi-sport expertise
Proven experience across football, rugby, handball, volleyball, basketball, and ice hockey.
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User-friendly management
A user-friendly back-office allowing easy management without technical expertise.
Our main bfan contacts
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Guillaume F.CEO -
Clément M.Customer Success Manager -
Antoine G.Customer success manager