A new digital initiative for the Geneva-based club
A historic figure in Swiss football and currently competing on the European stage through the UEFA Europa Conference League, Servette FC is entering a new phase of its digital strategy by leveraging the expertise of fanxp. This multi-year collaboration aims to modernize the club’s digital ecosystem and strengthen its connection with supporters.
A comprehensive mobile app powered by bfan
At the heart of the project is bfan, fanxp’s mobile solution dedicated to fan engagement, enabling Servette FC to deploy a unified interface that serves both B2C and B2B audiences. This platform centralizes all supporter-focused services in one place.
Key features of the app include:
- A single sign-on (SSO) system via nxp,
- Gamification features,
- User data segmentation,
- Season ticket management through digital passes.
The goal: to offer the club’s community a seamless, interactive, and personalized digital journey.
This is a great long-term project finally coming to life. We’re proud to give our fans simple, direct access to the club they love. This is just the beginning, we already have several more projects in the pipeline.
Hippolyte Réaut
Head of marketing & design at Servette FC
A first-time collaboration and shared ambitions
This first collaboration sets the stage for a broader digitalization roadmap aligned with the club’s long-term digital ambitions. It also marks a new step in bfan’s European expansion, reinforcing its appeal among professional football clubs.
“We’re thrilled to be partnering with Servette FC, a club with a rich history and strong digital ambition. This collaboration marks the first step toward building a complete digital ecosystem for the club.”
— Guillaume Fallou, co-founder and CEO of bfan
Want to know more?
Contact us to discover how our solution can transform your ticketing and enhance the fan experience.
