An extended collaboration with fanxp
FC Nantes, a historic Ligue 1 club, is continuing to evolve its digital environment by integrating fanxp’s mobile solution, bfan. This new initiative builds on a multi-year partnership already structured around ticketing management (dtc), sales front office (nxp), and financial flow management (extent). With this latest step, the club strengthens its digital tools to meet the changing expectations of its audience and to develop a more direct and personalized relationship with its supporters.
A mobile app dedicated to fans
Thanks to bfan, FC Nantes fans now have access to a comprehensive mobile app designed to simplify daily use and foster new forms of engagement. The app includes digital management of season tickets and matchday passes, live match tracking features, chat, statistics, gamification, a loyalty program, and a single sign-on (SSO) system to streamline access.
This new platform becomes a cornerstone in the club’s loyalty strategy, while also opening new avenues for marketing and commercial value creation.
I’m thrilled about this new project launched at the club. It’s a pleasure to be working once again with the fanxp team, with whom I’ve had the joy of collaborating for several years now. This app is another building block that helps shape and strengthen our digital ecosystem, in service of FC Nantes’ fans and the club.
Camille Urli
CRM, data and digital marketing project manager at FC Nantes
Toward a richer and more connected fan experience
The long-standing relationship between FC Nantes and fanxp continues with a tangible, structured project focused on user experience. By broadening the functional scope of its digital ecosystem, the club reaffirms its commitment to meeting the expectations of an increasingly connected community.
“We are delighted to further support and contribute to FC Nantes’ digital ambitions. Thank you to the club’s teams for their trust, and a special thanks to Camille for her key role in launching this project, which perfectly reflects our shared vision: making technology a powerful driver of connection and loyalty between clubs and their supporters.”
— Dang Tran, founder and CEO of fanxp
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