Contact
Back
June 23, 2026

OM chooses bfan to develop its mobile application

Olympique de Marseille is taking a decisive step forward in consolidating its digital infrastructure with the rollout of its official mobile application, now powered by bfan. This integration marks the culmination of comprehensive support provided by fanxp, whose solutions are already part of the club's daily operations.

A deepening relationship of trust

The Phocaean club has chosen to trust bfan's specialised expertise. This new multi-year contract replaces the previous tool with a clear ambition : to offer a more flexible, comprehensive application that is fully aligned with the club's demanding standards.

This rollout is a logical progression, as OM is already successfully using several components of the fanxp ecosystem: dtc (ticketing back office), nextxp (sales front office), and extent (payment and financial flow management) solutions.

A technological foundation for a unified experience

Designed to meet a dual ambition, both service-oriented and editorial, the bfan solution offers a two-pronged approach: it combines essential match-day functionalities and media content for all the club's audiences within a single environment.

By centralising supporters' various uses within a single application, bfan enables OM to unify its digital approach and to envisage far more targeted activation, personalisation and loyalty scenarios.

The app notably integrates:

  1. An advanced wallet for ticket and season ticket management
  2. Single Sign-On (SSO) for seamless authentication
  3. Advanced content segmentation and personalisation features
  4. Integrated personalised, cross-platform push notifications

Built to support future developments, the application will serve as a lever to optimise communication operations, enrich services offered to fans, and support the club's business objectives.

A major project with the future in mind

As the embodiment of the history, passion, and high standards of French football, Olympique de Marseille will benefit from a scalable application environment through our solution, tailored to its long-term ambitions.

The choice of bfan is part of a global digital transformation strategy, consistent with the fanxp solutions already deployed. This signature is a key step in completing OM's digital ecosystem, while paving the way for future collaborative innovations.

Our mobile application is a strategic asset, it is the channel through which a growing share of our interactions with our supporters and partners takes place. Following the rollout of dtc, nextxp, and extent, choosing bfan is a logical and consistent step : having a unified ecosystem, run by a partner who already understands our challenges, allows us to accelerate the personalisation of the experience and better activate both our B2C and B2B audiences. It is this integrated approach, rather than just the sum of the tools, that supports our ambitions and enables us to structure our digital transformation.

Benjamin Prato
Chief Technology Officer (CTO)

Supporting OM in this new phase of digitalisation is a structuring milestone and a source of real pride. With bfan, we are laying the foundations of a two-pronged application, designed as a unified system linking content and services within the same interface. The requirements set by the club enrich existing use cases and fuel our innovation cycles. This collaboration marks the preamble to an increasingly powerful app, prepared to effectively integrate components such as a private wallet or new engagement modules.

Dang Tran
Founder and CEO of fanxp

Want to know more?

Contact us to discover how our solution can transform your ticketing and enhance the fan experience.

See also