Stade Brestois 29 chooses fanxp to modernise its digital ecosystem and ticketing

fanxp announces the signing of a six-season technology agreement with Stade Brestois 29, the Ligue 1 club. This strategic deployment aims to equip the Finistère-based club with a robust, scalable software infrastructure to support its growth, diversify its revenues, and optimise the matchday experience for its supporters.

On the threshold of an eighth consecutive season in Ligue 1, following two historic campaigns including a UEFA Champions League appearance in 2024–25, Stade Brestois 29 is entering a new and pivotal stage in its development.

The purpose of this partnership is to secure and optimise the club's ticketing management. Built on a robust software architecture, the infrastructure will be capable of handling high volumes of concurrent connections during major fixtures, whilst being designed to support the club's future projects, including the prospect of a new stadium.

The rollout of fanxp's solutions is organised around a progressive roadmap, ensuring a smooth transition across all services.

Phase 1 (2025/2026 Season) : Focus on user experience
From the very first season, the emphasis is placed on unifying customer journeys :

1. Implementation of a unified SSO via nextxp : fans can now access the club's entire digital ecosystem (ticketing and mobile application) using a single login.
2. Engagement and loyalty : deployment of the bfan solution to boost real-time interactions with the club's B2C and B2B communities.

Phase 2 (2026/2027 Season): A fully integrated software suite
During this second phase, Stade Brestois 29 will adopt the complete fanxp ecosystem to cover all its operational needs :

1. Ticketing management (dtc) : full back-office management, paperless ticketing, internalised secondary market, CRM flows, and matchday on-call support.
2. Sales interface and purchasing journey (nextxp) : launch of the new institutional website, enriched B2C/B2B front office featuring a queue management system and 3D stadium modelling to assist with seat selection.
3. Transactions and financial monitoring (extent & ibxp) : C-Pay full-service, D-Pay, E-Pay (till management and accounting connector), and PayByLink payment solutions, complemented by a cancellation insurance service.
4. Innovative services : integration of the private wallet and implementation of a highly secure hosting environment.

Beyond technical security, this project addresses a concrete commercial challenge: diversifying and growing the club's income streams. By equipping internal teams with the right tools to manage flows, optimise purchasing journeys, and control the secondary market, the club maximises its growth potential.

The SSO, a stated priority for Stade Brestois 29, sits at the heart of this strategy : a single identity, centralised access, and a more consistent fan relationship across all channels.