fanxp announces the signing of a new multi-season agreement with Paris Basketball, a club competing simultaneously in Betclic Elite and EuroLeague. From this season, fanxp becomes the club's technology operator across its entire ticketing chain, back office, front office, mobile app, payments and cancellation service, to support a meteoric sporting trajectory.
A European trajectory at an exceptional pace
Founded in 2018 with the explicit ambition of restoring top-level basketball to the capital, Paris Basketball has climbed the ranks at an unprecedented pace: promotion to Betclic Elite in 2021, EuroCup victory in 2024, followed by a Betclic Elite and French Cup double in 2025. The club has been competing in EuroLeague since 2024, the most closely followed competition in European basketball.
This progression brings particular operational demands: a ticketing system capable of absorbing growing audiences while elevating fan loyalty and the fan experience to match this new standard. This is precisely what the fanxp deployment sets out to structure:
- Ticketing management (dtc): back office, dematerialised tickets, in-house secondary market, CRM flows, API and cancellation service.
- Front office (nxp): B2C and B2B sales interfaces, queuing system, 3D modelling of the Adidas Arena.
- Payments and finance (extent): full-service C-Pay, D-Pay, E-Pay (cash register control, B2C and B2B accounting connectors) and PayByLink.
- Mobile app (bfan): digital wallet, ticketing hub, editorial content, login via SSO.
We are delighted to welcome Paris Basketball into the fanxp community. It is a privilege to share in this young venture, which is as distinctive as it is high-performing. A dynamic young club, firmly rooted in its era and more than ever geared towards innovation.
Thomas Kouck
Co-founder and President of fanxp
A ticketing system built to match the club's ambitions
Paris Basketball is approaching this overhaul with a dual constraint: that of a young club, which does not have the ticketing legacy of major French institutions, and that of a club now subject to the demands of EuroLeague. The integration of fanxp's solutions within the club's digital ecosystem lays the foundations for a structured fan relationship, capable of scaling with sporting results.
The bfan app is designed to progressively expand with new features: fan engagement (loyalty, gamification), sponsor visibility, and a dedicated Business Club space.
Paris Basketball is not looking to replicate French sport's traditional models: we are building a global brand and a premium entertainment experience. Moving to fanxp's technology gives us the operational agility we need to fill our arenas while maximising the value of every touchpoint. For our fans, the experience becomes complete, seamless and frictionless; for the club, we are laying the foundations needed to sustain our model at the highest level of basketball and sport.
Jérôme de Chaunac
Deputy CEO of Paris Basketball
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